LC News

LC announces sponsorship with Nashville radio station

Lifestyle Communities (“LC”) has joined with Nashville’s independent radio station WRLT (“Lightning 100”) to sponsor LC Studios, the station’s broadcast headquarters and in-house performance space. The studio sponsorship is part of LC’s effort to connect both prospective and current residents through music, and bring a unique brand of experiential living to the Nashville area. This partnership is not LC’s first in the music realm. For the past eight years, the company has sponsored LC Pavilion, consistently voted Columbus, Ohio’s best music venue, delivering value to LC residents through exclusive ticket giveaways, VIP access, and special concert experiences. Based on its success, LC is poised to expand its involvement in music-focused outreach, and continue to deliver an unparalleled social living experience to residents.

“We’re connecting people with our brand in a unique way,” said Russell Boiarsky, Director of Marketing at Lifestyle Communities. “Music is something that reaches our customers on an emotional level, and allows us to add value to the experience we deliver.”

In addition to daily broadcasts, LC Studios features live performances by top artists like The Lumineers, Ed Sheeran, and Keane, and more artists are scheduled to appear in-studio this year. As part of the sponsorship, Lightning 100 will also host special events, broadcasts, and live music at LC communities, as well as provide LC residents exclusive access to Nashville-area shows and events like Live on the Green.

As the first station in Music City to play artists such as Jason Mraz, John Mayer, and Sheryl Crow, WRLT’s playlist is an eclectic mix of established artists, up-and-coming singer/songwriters, and current music. Lightning 100 is located at 100.1MHz, and is an independently owned and operated adult album alternative-formatted FM radio station in the Nashville, Tennessee market.

Lifestyle Communities is a housing developer focused on delivering a better lifestyle for young professionals through innovative and smart housing solutions. The company currently manages 20 communities in Ohio, Kentucky, and Tennessee comprised of over 7,500 apartment, condo, and single family homes. LC Henley Station, the newest community in the Nashville area, is now leasing 1 & 2 bedroom townhome-style apartments in Murfreesboro. In addition to LC Henley Station, construction of LC Providence in Mt. Juliet is now underway, and LC is actively pursuing additional development opportunities in the area.

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