Privacy Policy

Effective Date: October 29, 2020

Lifestyle Communities, Ltd., its parents, subsidiaries, and affiliates (collectively “Lifestyle” and also referred to throughout this Privacy Policy as “us”, “our” and “we”) recognizes our obligation to take certain measures to protect the information that we collect about you, and we take this obligation very seriously. This Privacy Policy describes how we collect, use, share, or otherwise disclose information we collect about you, and applies to our collection via our websites, which include,,,,,, and (collectively, “Websites”); our mobile apps, which include, LC Access and Goat Mobile App (“Apps”); in person, or that might be shared with us by third party business partners to better allow us to provide our various services to you (Website, Apps, and all other means of collecting information are collectively referred to as the “Services”).



Lifestyle does not knowingly collect or solicit any information from anyone younger than 13 years of age. You may not use the Services if you are under the age of 13. By using any of Lifestyle’s Services, you certify that you are 13 years of age or older.

Information Collection and Storage

Due to the scope of Services Lifestyle provides, we collect information from you and about you, for example, when you visit our Websites, Apps, communities, amenities, events, etc., as more fully described below.

Information You Provide to Us Directly

We collect information from you that you provide to us directly, including when you make any purchases via our Services, including at our restaurants. For example, when you apply for a lease or purchase one of our for-sale properties, you usually provide and we collect your name; email address; phone number; current address; information about the property you desire or are desiring; social security number, other government identification numbers, and driver’s license number and state of registration for purposes of running a credit check; information about any pets you might have; income information; information about your work occupation and employer; date of birth; previous addresses; and other information relevant to our rental application or as otherwise necessary to perform a full credit check.

We also collect information you may provide us at promotional or other events, such as, your name, contact information, address, phone number, email address. We also collect information you provide to us, including the contents of telephone conversations you have when you call any of our call centers.

During a lease term, you will interact with us about any number of things associated with your residence and use of amenities, such as, maintenance requests, our affiliated services, criminal or civil disturbances, etc. We will also collect information provided by you and others in regards to these matters.

Lifestyle will ask you for personal identification such as your login name and password when it is needed to access a members-only portion of our Websites. If you provide us with this and other personal information, it may be stored so that we can address your needs in a better or faster manner.

We also collect payment information you provide to us to pay a down payment, security deposit, rent, to make purchases via our Services, including at our restaurants, The Goat and CODE, with respect to any other purposes of or via our Services, etc.

Information We Collect Automatically/Cookies

When you engage with us, certain information is gathered and stored automatically as a matter of the type of technology that we run on our Website and Apps. Such information may include, without limitation, device identifiers, hardware information, IP address, cookie information, browser type, settings, language, and other information about your interaction with our Websites and Apps. The information collected automatically is used primarily to analyze site and page visitation and to customize options via our Services to provide you a more customized experience based on your use, preferences and other information we have collected about you, including the advertisements that we may provide to you, including from third parties. For more information about this type of information collection, see the Cookies section below.


Whenever you interact with our Services, we automatically receive and record technical information such as your device, IP address, “cookie” information, the version of your operating system (“OS”), and the page you requested. Some of this information is collected and used by third parties as well as us. When you use the Services on a mobile platform, we may also collect and record your unique device ID (persistent / nonpersistent), hardware type, media access control (“MAC”) address, device identifiers, hardware information, IP address, cookie information, browser type, settings, language, international mobile equipment identity (“IMEI”), your device name, and your location (based on your IP address). We may also collect information regarding your activity on the Services (both individually and on an aggregate basis) and your interactions with other users of the Services.

What are Cookies?

We use cookies and similar technologies (e.g. web beacons, pixel tags, or other device identifiers) to store login information and recognize you and/or your device(s) on, off, and across different Services and devices.

“Cookies” are text files transferred to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are widely used to make websites work more efficiently, recognize your browser or device, improve your user experience, customize features and advertising, and provide reporting information about the Services. Cookies, for example, enable us to keep track of your movement from page to page so you do not get asked for the same information you have already provided us. Cookies also allow you to proceed through many pages of a website quickly and easily without having to authenticate or reprocess each new area you visit.

You can configure your desktop or mobile browser’s settings to reflect your preference to accept or reject cookies, including how to handle third-party cookies (see How Can I Manage Cookies? below).

You can find out more information about cookies at

In addition to cookies, there are other similar technologies used by us and elsewhere on the web or in mobile sites or applications. Web beacons, browser storage and plugins and other technologies often work in conjunction with cookies, and may store small amounts of data on your device.

How do we use Cookies?

Our Services use cookies and other technologies that work in conjunction with cookies (such as SDKs, pixels, tags, or web beacons) to collect and store the Information we automatically collect about our users’ device and use of the Services. Cookies may be served directly by us to your device (a first party cookie) or may be served by one of our service providers on our behalf (a third party cookie). Cookies can be used to recognize you when you visit our Services, remember your preferences, and give you a more personalized experience. Cookies can also make your interactions with the Services faster and more secure.

While specific types of cookies and technologies may change from time to time as we improve and update the Services, cookies used by the Services generally fall into the categories below:

Security and Authentication (Strictly Necessary Cookies): These cookies are essential to provide you with the Services and to use some of its features, such as access to secure areas. Without these cookies, we can’t provide parts of the Services that you request, like secure login accounts and transactional pages.

Performance & Functionality Cookies: We use performance cookies to analyze how the Services are being accessed and used, or how the Services are performing to maintain, operate and continually improve the Services and provide a better overall user experience. Functionality cookies record information about choices you’ve made and allow us to customize the Services to you. When you continue to use or return to the Services, we can remember choices you make (such as login credentials, language preference, country location or other online settings) and provide the personalized or enhanced features that you select. We also employ Google Analytics and Hubspot to help understand how the Services are used.

Social Networks: Some technologies help you to interact with social networks you are signed into while using the Services, such as sharing content with the social network, logging in with the social network, and other features you employ with the social network, or that are allowed in the social network’s privacy policy. These may be set and controlled by the social networks, and your references with those social networks. You can manage your privacy preferences for these social networks and their tools and widgets via your account with the social network.

Advertising or Targeting Cookies: These cookies allow us and third parties to gather information about the content you’re browsing, your visit, or your interaction with ads and our communications, and to display ads that are relevant to you and measure their effectiveness. Certain third party cookies may also track your activity across various sites to display ads relevant to you and your interests on third party sites and applications. Most advertising or targeting cookies set by the Services belong to our service providers.

What Third-Party Cookies do we use?

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. This type of technology includes, but is not limited to, the following:

Google Analytics

We use Google Analytics’ which Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ sites and apps. To learn more about the Company’s use of Google Analytics and what Google Analytics does, please see How Google uses information from sites or apps that use or services.

If you do not want your data collected with Google Analytics, you can install the Google Analytics opt-out browser add-on. This add-on instructs the Google Analytics JavaScript (ga.js, analytics.js, and dc.ja) running on websites to prohibit sending information to Google Analytics.

To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. For more details on installing and uninstalling the add-on, please see the relevant help resources for your specific browser.

Updates to your browser or operating system may affect functionality of the opt-out add-on. Learn about managing add-ons for Chrome here. If you are not using Chrome, check directly with the manufacturer of your browser to determine whether add-ons will function properly on the browser version that you are using.

The latest versions of Internet Explorer sometimes load the Google Analytics opt-out add-on after sending data to Google Analytics. Therefore, if you are using Internet Explorer, the add-on will set cookies on your computer. These cookies ensure that any collected data is immediately deleted from the collection server. Please make sure that third party cookies aren’t disabled for your Internet Explorer browser. If you delete your cookies, the add-on will, within a short timeframe, reset these cookies to ensure that your Google Analytics browser add-on remains fully functional.

The Google Analytics opt-out browser add-on does not prevent data from being sent to the website itself or in other ways to web analytics services.


We also use Hubspot, which captures information through the electronic chat features that function through the Websites and Apps and through our electronic management system including page interactions and behavioral information. We use that information for targeted marketing and messaging. Here is more information about Hubspot’s Privacy Policies.

Handling Payments

Payment processing services allow us to process payments by credit card, bank transfer and other means. To ensure greater security, we share only the information necessary to execute the transaction with the financial intermediaries handling the transaction. Some of these services may also enable the sending of timed messages to users, such as emails containing invoices or notifications concerning the payment.

How You Can Manage Cookies?

You can choose whether or not to accept cookies and other technologies, as explained below. However, you should be aware that disabling cookies may prevent you from enjoying the full functionality of the Services.

Most browsers allow you to change your cookie settings. The “Options” or “Preferences” menu of most browsers detail how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Your browser’s settings may also allow you to disable or delete similar technologies and data used by browser add-ons (such as Flash cookies), for instance by changing the add-on’s settings or clearing browser storage. Browser manufacturers provide help pages relating to cookie management in their products. For other browsers, please consult the documentation that your browser manufacturer provides.

If you only want to limit third party advertising cookies, you can turn off most of these cookies by visiting the following links (but be aware that not all of the companies listed on these sites drop cookies via our Services):

Your Online Choices:

Network Advertising Initiative:

Digital Advertising Alliance:

Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Websites though your access to some functionality and areas of our Websites may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit this site:

Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions through the Digital Advertising Alliance’s YourAdChoices. In addition, on your iPhone, iPad or Android, you can change your device settings to control whether you see online interest-based ads. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.

Please note that even if you opt-out and limit cookies or these third party tracking technologies, they may still collect data and you may still see ads, but they will not be targeted based on information collected through these technologies.

Information We Collect from Third Parties

We also have business relationships with our affiliated companies and trusted business partners, including third party websites including through the Entrata Resident Portal and Prospect Portal, Hubspot, Red Fork, SportsEngine, Nationwide Energy Partners, Mad Mimi, and others. These providers help us provide our Services in a number of ways. They help us track prospect and resident visitors who visit the Websites and Apps, they help us predict upcoming rent situations including non-payment and delay, provide personal services such as pet walking/sitting, cleaning, etc., they accept customer meal orders and forward them to restaurant systems, they help us collect payments, help us manage our marketing campaigns, etc. When they perform these services for us, they may collect information in doing so that pertains to you, services you have requested, payments you have requested be processed, etc., in order to help us provide those Services. We share information with them to allow them to perform their services for us so they can, in turn, help us provide our Services to you. They also share the information they collect in providing those services with us which we may use or put with other data we have collected to help better provide or improve our Services. These service providers, however, are their own entities and have their own policies in regards to how they collect, store, use, and share the information they collect. Please review their relevant privacy policies to learn more about their data collection practices.

How We Use Information We Collect

We may use the information collected in many ways, including, without limitation, to: (i) provide you with your residential services that you request, including allowing us to process your application, run a credit check, schedule and provide maintenance services, etc.; (ii) operate, improve, and analyze the Websites, Apps, and our Services; (iii) provide and improve our customer service to prospective residents, residents, guests, customers, and vendors; (iv) communicate with you and personalize your use of our Services; (v) provide payment information to our payment processors and accounting department; (vi) provide legal and administrative notices; (vii) contact you; (viii) promote security; (ix) prevent fraud; (x) comply with applicable laws and regulations; (xi) collect payment for our Services (including as necessary or required by law obtaining government-issued identification information); (xii) verifying the identity of persons with whom we communicate or do business; (xiii) facilitate the recruitment process including to determine qualifications for hiring and make hiring decisions; (xiv) make payments; (xv) advance other purposes disclosed to you through the Services or marketing, presentations, or literature.

We collect and use personal information solely for our legitimate interests in conducting our business and not for the purposes of profiting from the transfer or sale of personal information.

Personal information collected by us may be used by us, affiliated companies or our trusted business partners to contact you via telephone, e-mail, or regular mail for the express business purpose of providing information as we or our affiliates or trusted business partners may deem appropriate regarding our products, special promotions, new communities, services, or for other issues we believe may be of interest to you.

How We Share Information We Collect

We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may share your information with companies that we own, have common ownership, are affiliated with us or are business partners with us. We may also share your information with third party service providers that help us operate our business and the Services or administer activities on our behalf for those limited purposes as set forth in this Privacy Policy. These service providers include information processors, such as sending out newsletters or surveys, processing payment information, providing marketing services, running background checks/consumer reports, employment recruiters, financial institutions and payroll service providers, government entities (when required by law, pursuant to court order, or to protect our or others’ rights, property, and safety), and other third parties who defend us against legal claims or who assist in fraud prevention and investigation. See also Information We Collect From Third Parties for more information about our information sharing.

Some of our Services require you to share your information publicly or may involve the disclosure of information publicly due to settings you have created (e.g., social media platform settings). Be sure to read the privacy settings on applications you use and adjust them as you prefer. If you post content on our Websites or social media pages, whether through social networking tools or otherwise, that content may be shared with others who visit those Websites.

How Long We Retain the Information We Collect

Lifestyle maintains its own database of member and visitor information. This data is archived for our own records and retained as long as we believe the information has value to us, is required for us to provide Services, to you, or as otherwise allowed or required by law.

Linked Third-Party Sites

The Services, specifically our Website and Apps, may include links to third party websites that offer related services or useful information, and those third-party websites will typically have their own privacy policies. However, as Lifestyle does not have direct control over the policies or practices of such other websites, Lifestyle is not responsible for their privacy practices or the content found on such websites.

Your Choices Regarding Information Collected

You may choose to disable the collection of information through cookies and other web protections, but this may affect your ability to use the Websites and Apps. We reserve the right to keep information and content in our backup or archived files consistent with our record retention policies and as required by law. Any information you post publicly may remain viewable by the public. If you no longer wish to receive emails, text messages, or other notifications from us, please follow instructions in an email, text, or other notification you receive to “unsubscribe” or “STOP” receiving them, or contact us at the address below.

iTunes App Store and Google Play Store

You agree that the acknowledgements and understandings set forth in this Privacy Policy are solely between you and Lifestyle, not Apple or Google, and that Apple is not responsible for iTunes Apps or their content just as Google is not responsible for the Google Play Store’s Apps or their content. Neither Apple nor Google have any obligation whatsoever to furnish any maintenance or support services in connection with iTunes or Google Play Store Apps. You will not involve Apple or Google in any claims relating to your use of iTunes Apps, Google Play Store Apps, or in any third-party claims alleging infringement of intellectual property rights by the iTunes Apps or Google Play Store Apps. You agree to comply with all third-party agreements in connection with your use of iTunes Apps and/or Google Play Store Apps (for example, your wireless provider agreement). Finally, you agree that Apple, and Apple’s subsidiaries, are third party beneficiaries of this Privacy and Cookies Policy solely for the purpose of enforcing applicable terms against you in connection with your use of iTunes Apps. Similarly, you agree that Google and Google’s subsidiaries, are third party beneficiaries of this Privacy and Cookies Policy solely for the purpose of enforcing applicable terms against you in connection with your use of Google Play Store Apps.

Additional California Privacy Disclosures

Shine the Light

Pursuant to Section 1798.83-.84 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, what types of personal information, if any, the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information in the immediately preceding calendar year. To access this information, please contact us by emailing with “CA Shine the Light Privacy Requests” in the subject line. Please note that, under the law, we are not required to respond to your request more than once in a calendar year, nor are we required to respond to any requests that are not sent to the above-designated email.

Do Not Track

Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. At this time, we do not respond to Web browser “do not track” settings or signals. We deploy cookies and other technologies on our Services to collect information about you and your browsing activity, even if you have turned on the Do Not Track signal.

Security of Information Collected

We use various administrative, technological, and/or physical security measures to protect the information collected. Notwithstanding these security measures, we CANNOT AND DO NOT GUARANTEE THE SECURITY OR CONFIDENTIALITY OF THE INFORMATION COLLECTED.

Please note that, in the event you set up an account with us and choose a user id and/or password, that it is your responsibility to: (a) control access to and use of your user account, ensuring that no unauthorized person shall have access to your account, user id, or password; (ii) promptly inform us of any need to deactivate or change your user id and/or password; and (iii) comply with all of our instructions for using, maintaining, or correcting your account. While we use commercially reasonable security technology and policies to protect your privacy on the Website and Apps, we assume no responsibility and are not liable for any content submitted to your account or any content that is used or misused whether submitted, used, or misused by you, your designees, and/or other third parties. All your acts and omissions and those of unauthorized users who access the Web Site via your user id and password shall be deemed to be your acts and omissions.

Changes to this Privacy Policy

Lifestyle may update or change this Privacy Policy from time to time and without prior notice to you. We will provide a notice on the Website, App, and/or send a notice to your email address when Lifestyle makes a material change to this Privacy Policy. Please review this Privacy Policy statement every time you use any of the Services to ensure you understand the current policies in place as your continued use of the website constitutes your continued agreement to this Privacy Policy and any changes or updates thereto.

Contacting Us

For questions or concerns related to this Privacy Policy, please contact us using the information listed below.