Louisville, Kentucky, Oct. 23, 2018 -- Today, Lifestyle Communities (LC) unveiled a new name for its 600-unit apartment community in East Louisville, formerly known as Mallard Crossing. Its new name, LC St. Matthews, aligns the apartment community with LC’s broader portfolio and reinforces the strength of the LC brand.
“By unifying all of our communities under the LC name, we highlight our company’s distinctive brand promise, including our commitment to challenging traditional apartment living by creating participation-driven communities,” said Chad Thompson, Chief Marketing Officer. “Today, we take another step toward creating this sense of community in St. Matthews, just as we have at LC Middletown. More than a name change, this signals our unwavering dedication to the city, neighborhood and community that our passionate team members reinforce in every LC community. “
Accompanying the name change are additional improvements to the overall community, including updates to the interior and exterior spaces. Since joining the Louisville community in 2012, LC has developed, redeveloped and acquired more than 1,200 apartments in Louisville.